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About

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Our Approach

Greenfield Insight provides commercial analysis, perspective, and pathways, to help you drive your organisation.

 

The team at Greenfield Insight are 

 

  • experienced in delivering coaching, mentoring solutions and projects for organisations 

  • driven by data, collaboration and integrity

  • committed to sharing our experiences, knowledge and networks

 

so that the people and organisations we work with succeed.

Our Founder and Managing Director

Tamara Samuel grew up as part of a successful multi-generational family business that still services the Australian fashion industry. “Greenfield” is Tamara’s family maiden name. “Greenfield” is also a term used to describe a fresh commercial approach to growth opportunities, or projects that lack constraints imposed by prior history.

 

Tamara started Greenfield Insight with the experience of 25 years as a CEO, business leader and project leader at the Boston Consulting Group. She has successfully led organisations through strategic and operational innovation, seminal change and profitable growth across industries as broad as banking, education, consumer goods and airlines. 

 

Her unique experience combines both operational business management and top tier strategy for corporate and medium sized businesses. Tamara moved into coaching and mentoring due to the value she received from having an independent sounding board to support her leadership promotions. She has done several qualifications and courses to support her coaching and mentoring expertise.

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Meet Tamara

Experience

  • Australian Graduate School of Management - MBA Career Coach

  • Social Impact Hub - Coach, Mentor and Consultant 

  • The Shalom Institute - CEO

  • Commonwealth Bank - Head of Institutional and Business Bank Analytics; Head of Strategy and Risk in Corporate Banking Solutions; Executive Manager at Group Advisory

  • Jurlique - National Director

  • The Boston Consulting Group - Project Leader

  • NARS Cosmetics - General Manager, Operations

Qualifications

  • Coaching Certification, Institute of Executive Coaching and Leadership

  • Strengths Profile Accreditation, Cap Gemini

  • Circle leader Training, Lean In

  • Australian Institute of Company Directors (AICD) member

  • CBachelor of Commerce - Marketing & Human Resource Management majors, UNSWompany Directors Course, AICD

  • AGILE, Customer Centric Design, GROW Coaching, Executive Manager training, CBA

  • Bachelor of Commerce - Marketing & Human Resource Management majors, UNSW

    • UNSW University prize - Consumer Behaviour

    • UNSW Marketing Co-op Scholarship Program with the Commonwealth Bank and ATO ​​

Interests

Tamara is most creative when doing yoga or walking/swimming in nature, is an ardent book club member and has 4 teenage children.

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